Feel like you’re saying the same thing over and over again? GOOD. That’s literally the point.

In this episode, we break down why repetition is the unsung hero of great marketing and how to make your message stick without sounding stale. From tamales to tech brands, we share real stories of how consistent messaging builds trust, credibility, and conversions.

We get into:

• Why repeating yourself is a branding superpower

• How to find your “core message” and say it in 100 different ways

• The mistake of chasing trends vs. owning your voice

• What happens when your visuals and messaging don’t align

• Why clarity beats cleverness every single time

If you’ve ever worried about sounding boring or basic—this episode is your permission slip to simplify, repeat, and win.

Let’s talk about the line between “real talk” and maybe you should’ve slept on that post. In this episode, we dig into the tension between authenticity and oversharing on social media—especially when you’re the face of your business.

We’re sharing personal stories (and spicy post regrets), tips for building trust without trauma-dumping, and why not everything needs to be content. From CEO boundaries to crying on camera, we explore:

• The difference between showing up and oversharing

• Why some stories build your brand—and others erode trust

• Tools to check your content before you wreck your reputation

• Building a personal brand that’s intentional and impactful

This one’s for the founders, leaders, and creators wondering how much of themselves to share online—and how to stay true to their values without inviting chaos.

Welcome to the spicy marg-fueled birth of We Know Marketing, We Promise — the no-BS marketing podcast for agency owners, solopreneurs, and brand builders who are tired of bro-y advice and wasted ad spend.

In this kickoff episode, Kelsie Downs and Naoma Serna-Zahn share how a trip to Mexico City (and a little deadline pressure) turned a casual idea into a full-blown podcast. They talk about what marketing actually is (spoiler: it’s not just posting on Instagram), why brand strategy comes first, and the hard lessons that come from working with less-than-ideal clients.

You’ll hear real talk on:

• Why your target audience is not “everyone”

• The difference between branding and marketing (and why you need both)

• How to plant seeds now for leads later

• What to look for (and run from) when hiring a marketing pro

• The importance of values, authenticity, and knowing who the heck you are
  

This one’s for the founders doing it all, the creatives running their own show, and anyone who's ever said “I need marketing” but didn’t know where to start.